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PREVIEW VERSION
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Hi, and welcome back to Line Sheet. Honestly, I’m so relieved for some reason that the
Puig–Estée Lauder Cos. merger is off. Rachel Strugatz will have more tomorrow.
Today is Inner Circle Day, and it’s a good one. Along with updates on Olivier Rousteing’s whereabouts, the cost of the Gucci show in New York, the surprising (in a good way) price of Matthieu Blazy’s first Métiers d’Art collection, and the scuttlebutt on
Nicolas Ghesquière’s future at Louis Vuitton, we’ve got a very special main event from Molly Rooyakkers, the data genius behind Style Analytics.
In extraordinary and entertaining detail, Molly explains why fashion brands need to be paying more attention to what people are saying about them on… quelle horreur… Reddit. Molly’s
going to be contributing to Line Sheet on a monthly basis, so feel free to send me any data requests and I’ll pass them along.
Tomorrow on Fashion People, my guests are Gabriela Hearst and Paul Smith, who designed a collection together that launched today. We talk about their lives, their work, their work together, and plenty more. You should pull up photos of both of their offices so you get a real visual sense of the episode before you start it. Listen here and here.
Also
mentioned in this issue: Phoebe Philo, Riccardo Tisci, Francesca Bellettini, Julien Dossena, the Niterói Contemporary Art Museum, Bryanboy, Dario Vitale, The Grand Budapest Hotel, Louis Pisano, Jonathan Anderson, Swatch, Delphine Arnault, Cecilie Bahnsen, Cathy Horyn, Ralph Lauren, Adèle Exarchopoulos, and more.
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Four Things
You Should Know…
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Yes, Olivier Rousteing got a new job: According to the Paris-based publication Glitz, the former Balmain designer has been installed at a French “couture” house that is a “subsidiary of a major luxury conglomerate.” So… where could that be? Glitz is saying...
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A MESSAGE FROM OUR SPONSOR
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Agentic commerce isn’t a future concept. It’s already reshaping how people shop. Static storefronts are giving
way to guided,
conversational experiences that don’t just surface products. They drive decisions and conversion in real time. Swap’s Agentic Commerce 101 breaks down what’s real and what it means for brands right now. Inside:
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• What agentic commerce is and why most AI tools don’t qualify
• Why AI discovery platforms aren’t built to convert for your brand
• Why owning your AI experience and your data is becoming non-negotiable
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Can’t see the full story? For full access to Puck Inner Circle content, upgrade
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Reddit, the platform that fashion brands have mostly ignored (and for good
reason), is becoming a key source for how we learn about them in the A.I. era. Unfortunately, there may be no way to control the trolls.
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Once a dingy bastion of snark pages, N.S.F.W. tags, and conspiracy theories, Reddit has
somewhat surprisingly become a genuinely important platform for fashion brands. Not necessarily because of the fan communities, per se, but due to the frequency with which Google and A.I. chatbots, like ChatGPT and Claude, scrape their collective wisdom. One recent study found that Reddit was the most cited source for A.I. responses on Gemini and Perplexity, and the
second-most-cited source on ChatGPT after Wikipedia.
The implication for brands is uncomfortable...
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A MESSAGE FROM OUR SPONSOR
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Agentic commerce isn’t a future concept. It’s already reshaping how people shop. Static storefronts are giving
way to guided,
conversational experiences that don’t just surface products. They drive decisions and conversion in real time. Swap’s Agentic Commerce 101 breaks down what’s real and what it means for brands right now. Inside:
|
• What agentic commerce is and why most AI tools don’t qualify
• Why AI discovery platforms aren’t built to convert for your brand
• Why owning your AI experience and your data is becoming non-negotiable
|
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An essential, insider-friendly Hollywood tip sheet from Matthew Belloni, who spent 14 years in the trenches at
The Hollywood Reporter and five before that practicing entertainment law. What I’m Hearing also features veteran Hollywood journalist Kim Masters, as well as a special companion email from Eriq Gardner, focused on entertainment law, and weekly box office analysis from Scott Mendelson.
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Finally, a media podcast about what’s actually happening in the media—not the oversanitized,
legal-and-standards-approved version you read online. Join Dylan Byers, Puck’s veteran media reporter, and Julia Alexander, a longtime media analyst, as they sit down with TV personalities, moguls, pundits, and industry executives for raw, honest, sometimes salacious conversations about the business of media and its biggest egos. New episodes publish every Tuesday and Friday.
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