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The Thompson Manifesto: A Sequel

NEW YORK, NY - MAY 02: Chief Executive Officer of the New York Times Mark Thompson speaks at the 2016 New York Times' NewFronts Presentation at The Times Center on May 2, 2016 in New York City. (Photo by Brad Barket/Getty Images)
Dylan Byers
May 29, 2024

This afternoon, CNN chairman and C.E.O. Mark Thompson sent his employees a progress report regarding his evolving vision for the network-cum-news-organization’s new, post-linear, multiplatform business strategy. This latest installment came some seven weeks after his initial, long-awaited manifesto, which disappointingly diagnosed some rather obvious maladies about the state of the business—to wit: that people consume news on their phones not their televisions, etcetera. This time around, Thompson “established five projects to design and implement change at CNN,” from building a new digital infrastructure and globally integrated workflow to “future-proofing TV production” and “developing new sources of revenue.” Once again, Thompson was diagnosing the right problems and asking the right questions, but his solutions were hidden within the corporate pablum.